Prodigy, a new automotive start-up that aims to be dealer’s answer to car buying changes has just launched in the United States.
The company, based in Silicon Valley, says it provides dealerships with “a chance to fight back and adapt to rapidly changing car-buying habits". According to their news release, this is in response to an atmosphere of tighter regulation, online vehicles sales platforms and changed behavior in car buying.
According to co-founders Michia Rohrssen and Marty Hu, Prodigy boasts six key features:
“Our mission is to equip dealers with the technology needed to serve the modern car buyer in the most efficient and streamlined manner possible. With our new platform, dealerships can offer an entirely unprecedented customer experience from a single platform.”