US-based automotive portal Edmunds.com has undergone a brand make-over, releasing a refreshed logo and a completely reinvented online experience. This launch marks the most dramatic change Edmunds has ever made to its site design, and the first time it has changed its logo this century.
The company is also dropping the ".com" from its name, and will now be known simply as "Edmunds", a reflection of the fact that Edmunds has grown beyond a pure website offering.
"The world of automotive retail is evolving rapidly, and Edmunds is evolving right along with it," said Edmunds CEO Avi Steinlauf in a statement.
"The changes we're making to our site and brand demonstrate our commitment to significantly improving the car shopping experience for consumers and our dealer partners."
Edmunds new site was designed from a mobile-first perspective to ensure a seamless experience for car shoppers as they navigate between their desktop computers and mobile devices.
Based on extensive feedback from consumers, designers simplified the overall look and feel to emphasize strong visuals and eliminate clutter. The result is a site that's engaging and attractive for consumers, and also gives advertisers attractive options to create meaningful, integrated messages that shoppers are more likely to interact with.
The majority of pages on the Edmunds site rolled over to the new experience on January 1. More pages will be added on a rolling basis as the development team continues to monitor the new site's performance.