The portal, dubbed Build and Buy was reworked to coincide with the launch of the Subaru Impreza.
Customer can choose any model in the line up to customise and purchase, expanded from the previously available selections of the BRZ and WRX STI models. They can also select variants, colours, transmissions, accessories and view the price.
Subaru Managing Director Colin Christie highlighted in a statement that making online purchasing available is a necessary step for Subaru’s progress.
“The experience of buying online must be something we offer to our customers as we evolve around the digital world. The online model provides an even bigger opportunity for us to reach a new tech savvy audience and ensures we stay ahead of the curve,” he said.