Things are heating up in the battle between ride share apps Uber and Lyft. Since launching in Charlestown, South Carolina in 2016, Lyft has recently decided to cut its fares by 15 percent - enough to drop a few dollars off longer trips. It had previously raised its prices, but decided to fall back into line with Uber's rates.
Both ride share services now match each other penny for penny - both charge 14 US cents for every minute the meter's running, and a mile on either platform costs 85 cents.
"We have made minor adjustments to our pricing structure in a number of markets around the country," Lyft spokeswoman Mary Caroline Pruitt said in a written statement. "The net change of these adjustments is approximately 1 percent, and will not have a significant impact on our operations."
Launching services in new South Carolina cities were part of Lyft’s expansion into 40 new markets and it t plans to add 60 more by the end of the year.
For its part, Uber has no plans to change its Charleston prices in response, spokeswoman Evangeline George told The Post and Courier.