Australia’s leading automotive portal Carsales.com.au has nominated Formula One driver Daniel Ricardo as their global brand ambassador.
Ricciardo will be working with the brand to help inspire car buyers and sellers through his own personal love of driving, and support the overall brand strategy which is focussed on helping Australians buy and sell a car with ease and confidence.
Carsales CMO, Kellie Cordner told Bandt.com.au the partnership with Ricciardo is something the automotive portal is very proud of.
“As one of Australia’s leading sportspeople and personalities, Daniel appeals to a very broad demographic and is viewed as an authentic, relaxed and approachable leader – traits we align with our own business.
“His natural charm and Australian roots, not to mention his clear commitment to success, speed and innovation, are all things we see as congruent with our own company and something we want to harness through the personalities we align ourselves with,” Cordner said.