India’s leading classifieds portal OLX have just launched their new brand campaign nationwide.
Titled the ‘6 months challenge’, the campaign urges people to use the portal to sell pre-owned goods that they haven’t used for at least 6 months. Auto accounts for 45% of OLX’s search traffic so it will be interesting to see whether their new campaign results in a boost in their online car sales.
The campaign is based on the insights gathered from CRUST (Consumer Research on Used-Goods and Selling Trends), OLX’s annual consumer survey to understand user behaviour towards used goods, as well as other consumer trends.
In a press statement, the CEO of OLX India, Amarjit Singh Batra, said “there are still so many people in India who are stocking things they have no use for under the excuse that they’ll use it one day. This leads to inefficiency in our lives, in the economy, and in our society.”
“As a brand we’ve always relied on consumer feedback and user understanding to develop our campaigns. However, this time we have completely based our campaign on our research findings, and the emerging trends. This makes the campaign an unprecedented one for us,” added Batra.
The campaign is now live on television and radio as well as OLX’s social media platforms.