The DRN allows partners to sell eBay’s subscription packages to their existing dealer networks. Expanding the DRN ensures that buyers on eBay’s platform have a wider selection of vehicle listings direct from dealers.
Tony Hoang, general manager of vehicles at eBay Motors said in a news release it’s critical the platform provides customers with relevant and up-to-date vehicle options.
“At eBay, we’re committed to providing our buyers with the best choice and most relevant inventory. Specific to our automotive shoppers, the new dealers we’ve signed on will help expand the breadth and depth of our vehicle inventory,” he said.
“With the Dealer Referrer Network, eBay will be able to extend its reach to many dealers nationwide, introducing a new subscription model that’s armed with strong-lead generation and seller insight tools.”
eBay currently has 167 million active buyers and approximately 1.1 billion live listings on eBay Marketplace.