Automotive valuation platform Kelley Blue Book announced its first in a series of international launches with the introduction of Kelley Blue Book in Portugal.
According to a 2017 TGI Grupo Marktest study, price was the most important factor for both new and used-car shoppers in Portugal, with of used car buyers indicating the importance of price in their purchase decision.
In the US, Kelley Blue Book is the most-used third-party vehicle valuation and information site, visited by more than 20 million unique visitors each month. So, Portugal represented the perfect marketplace for KBB to launch their service internationally.
Dan Ingle, vice president of international business development for Cox Automotive Media Solutions Group, which includes Kelley Blue Book and Autotrader, said in a press release he was confident KBB would succeed in an overseas market.
"Kelley Blue Book's expansion to Portugal is a testament to our 90-year history of providing car buyers and sellers with trusted vehicle values, fair pricing and automotive expertise to make well-informed purchasing decisions," he said. "We're confident [KBB Portugal] will quickly become the market standard for vehicle pricing and valuations in Portugal, offering the industry and consumers with effective transparency within the car market."