A survey by US-based automotive portal CarGurus.com has revealed that different types of car shoppers are willing to travel varying distances for a car.
Heavy online researchers have a more extensive car buying process than non-internet users, and men and women have different priorities on what's most important when buying a car.
The survey found that consumers who devote more time to car shopping research are more willing to travel great distances for their desired vehicle. In addition, those that conduct extensive online research are more likely to travel for a car as opposed to other expensive items.
It was found that:
• 70 per cent would not travel more than 100km to buy a car.
• 30 per cent of shoppers that spend more than 10 hours doing online research are willing to travel more the 200km to buy a car.
• 70 per cent of respondents that use four or more websites for car research said they would travel the furthest to purchase a car over other big ticket items like electronics, home appliances and furniture.
Sarah Welch, Senior Vice President of Consumer Marketing at CarGurus said in a press release the survey showed that Canadian consumers are will to do their research to take the guess work out of buying a car.
"Dedicating research time and using online resources can take the guess-work out car shopping and position a shopper to find their perfect deal, even if it means travelling further to get it,” she said. “"It's interesting yet unsurprising that shoppers that invest significant time in research are also willing to travel further to get the car they want."