Galpin Ford, the #1 volume Ford dealership in the world, unveiled a new website. Partnering with longtime website provider Jazel Automotive, Galpin Ford's goal was to offer its customers a world-class car-buying experience.
When asked what he thought was his most important digital asset, Galpin President & COO Beau Boeckmann answered: "Definitely our website… We really focused on having a website that emulates the experience of walking the lot. That is our greatest tool..."
Galpin's new digital showroom was designed with the customer experience in mind, offering car shoppers the following benefits:
With the release of this new website, Galpin Ford hopes to further build on its position as the most successful customer-centric dealership in the world.
Source: Galpin Ford
Edited by: G. Davila