Gonzalo del Pozo, Mitula Group CEO, attributes the company's strong performance to the continued implementation of the company’s ‘closer to the transaction’ strategy, which it announced in 2016.
“We had a good start to the 2017 financial year, in particular we delivered record quarterly revenue and strong growth in yield per visit," del Pozo said.
“We are focusing efforts on implementing our ‘closer to the transaction’ strategy which, in selected markets, reduces our reliance on click-based revenues by becoming a more balanced business with new advertising and transaction-based revenues that have significantly higher growth potential.
“This strategy reduces our reliance on the volume of visits to our network and focuses more on identifying high-value visitors and capturing greater value from these visits. A clear outcome of this was 16.9% of revenue earned from advertising and transaction-based products and services and a 21.2% increase in yield per visit," del Pozo said.