Recently Cars.com partnered with analytics firm Transparency to find out, just how much impact does a third-party site, like Cars.com have on dealers' sales, service and growth? Dealer data from across the U.S. was gathered and analyzed, and the results underscore the value of Cars.com’s audience: Cars.com influences 60 percent of average dealers’ sales and service transactions, delivering more than $91,000 of self-reported service profit per month.
During the first quarter of 2017, Transparency and Cars.com performed a comprehensive analysis of sales data from more than 150 dealerships across the United States to understand the impact of third-party sites on dealerships’ overall performance. Transparency first collected dealer management system transactional data (sales and service). Then Transparency matched that DMS data to the IP addresses of consumers in dealers’ markets; anonymized their private information; and cross-referenced the data against anonymous IP data that Cars.com supplied. And then Transparency tallied up some interesting results:
For a copy of the full case study click here.
Edited by: G. Davila