Opening with a bit of a poke at the color beige, and then goes into, how shopping can be colorful and exciting on eBay.
The new ad represents an extension of the already established eBay colorful/fun theme, launched during the broadcast of this year's NASCAR Daytona 500 race.
While many sellers complained earlier in the year about fee increases and Top Seller Discount reductions, the fact is that eBay is providing a return on value for those fee increases.
Sports broadcasts are notoriously expensive, but provide large target audiences for marketing. Between billboard campaigns, NASCAR broadcast sponsorship, TV ads during NBA Finals games, eBay is trying to gain more buyers.
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