CarGurus, a leading car research and shopping site, recently released a survey that found trust is a leading factor when Canadians shop for expensive purchases like houses, cars and mortgages. Along with trust, the survey results show that Canadian consumers also prioritize transparency when making large purchases, and both price information and customer reviews play a large role in informing their opinions and decisions.
Survey findings include:
Additional survey findings include:
These observations are based on a February 2017 online survey of more than 1,000 randomly selected participants, 18 years of age and older.
Full survey results can be viewed here.