Back in 2006, Pal CEO Ed Colligan addressed a question that, in hindsight, he probably wishes he had answered differently. Colligan responded to a query from a New York Times reporter about whether Apple would indeed try to enter the smartphone market with the then-rumored iPhone.
Colligan said: “We’ve learned and struggled for a few years here, figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”
Apple eventually unveiled the first iPhone, and it did seem like a company run by “PC guys” had just walked right in and figured it out, with 700 million iPhones sold since Colligan uttered his prediction.
However, unlike the pre-iPhone smartphone business, the auto industry has a complex history spanning over 100 years, with a far more complex manufacturing infrastructure and supply chain.
So, if Apple is making a car–and that’s a big if–do current automotive vets think that Tim Cook & Co. will just walk in and figure it all out? And how will it affect the industry as a whole?