Glossy brochures and the elaborate multi-step process of buying a new car, may be taking a sidestep. Consumers worldwide are now able to browse new or used cars sitting at home on a VR headset.
Recently, Autohome, one of China’s leading used- and new-auto transaction platforms, also unveiled its augmented reality showroom to the public.
The new project, produced in conjunction with the augmented reality company HiScene, will feature 30 different brands and 60 models. The virtual vehicles can be explored in three dimensions and can be taken on virtual test drives around virtual cities in which users can explore each vehicle’s individual performance in (virtual) acceleration, braking, and fuel consumption. It’s unclear right now to what extent Grand Theft Auto-style pedestrian interactions are permitted.