As Lyft approaches five years of existence, the car hailing company announced a big milestone: Lyft is now providing over one million rides per day.
The company stated that hitting this mark caps years of rapid expansion. Having experienced ride growth in excess of 100% year over, for 48 consecutive months.
In January, Lyft set a goal of launching in 100 new communities across the country by the end of 2017. When they accomplished it in three months, the company kept the pedal to the metal and successfully introduced its service in 160 cities by the end of June. Currently operating in over 360 communities, Lyft claims to be serving nearly 80 percent of the U.S. population.
Co-founder John Zimmer said back in 2012 that Lyft was launched to make local transportation “more affordable, more social, and more efficient,” by connecting regular drivers with riders through mobile apps. Imagining its service as “your friend with a car on demand,” differentiating itself with a culture of friendliness; encouraging riders to sit up front with the driver, an obligatory fist bump when they first hop in, like riding with an actual friend. This friendly approach may be the reason behind Lyft's popularity and soaring numbers.