Hyundai India has recently introduced a new online campaign, Hybuy, which intends to utilize Hyundai's massive fan following on its social media platforms, approximately 9 million fans on Facebook and nearly 500 thousand followers on Twitter, to provide offers and benefits which increase as more people are added to the activity.
Consumers using HyBuy are able to buy cars online, then refer them to their friends and relatives, for which they will then be able to receive reward points.
The campaign applies to a limited number of cars. The selection and booking of a car is made online, but the rest continues at the dealership end.
Puneet Anand, Sr General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. said: "Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding ‘Brilliant Moments’ to their lives. HyBuy is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine the car buying journey for customers.”
HyBuy should optimize social media connectivity while benefiting customers thanks to their purchases. The campaign should create a buzz on digital platforms.
Hybuy provides offers and benefits that increase when more and more people are added to the activity. The campaign will apply to a limited number of cars, set with a predefined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end.