Newly rebranded Regit seeks to provide dealers, OEMs and their media agencies with unrivalled consumer insight, to boost sales and improve interaction with its 2.7m registered users, which the company hopes will double over the next two years to over five million.
Regit's chief executive, Terry Hogan said: “Launching Regit is the biggest step we have made as a business since we founded Motoring.co.uk eight years ago.
"In that time, the digital advertising landscape has evolved dramatically, with data-driven advertising taking center stage and offering a huge opportunity for our trade partners in a world where first party ownership is key."
Regit hopes that its proposition will enable dealers, OEMs and their agencies to access unique insights on their own customer database and benefit from a more targeted strategic digital advertising approach, which according to the company, it is unavailable from any other automotive source.
Hogan added, "From a consumer’s perspective, all they need to do is enter their reg number to access a host of vehicle management tools for their whole family’s vehicle portfolio."
Regit is currently collaborating with platforms like Lytics and Twilio to enhance user and dealer experience, and it uses machine learning as well as unique algorithms created by analytical experts Peak, to forecast when its users will be in the market to buy or sell a car.
The website also intends to source post-sale care and maintenance support for vehicles, allowing businesses to list estimated costs of repair on Regit as to attract car owners to repair shops in their general vicinity.