TrueCar and Best Friends Animal Society have announced the kick-off of a unique campaign called "On The Road to #SaveThemAll." The purpose of the campaign is to raise awareness of the 5,500 pets that are killed each day simply because they don't have a place to call home.
Until August 31st, TrueCar will donate $1 (up to $50,000) to Best Friends for every pet photo shared via Instagram, Twitter or Facebook using both hashtags #SaveThemAll and #TrueCarEntry. In addition to the donation, each eligible post will enter consumers into a contest for an all-expenses paid trip for two to Best Friends' Sanctuary in Kanab, Utah or a Best Friends Regional Center in New York or Los Angeles.
"At TrueCar, we believe that dogs and cats are so much more than just pets, they are members of the family," said Lucas Donat, chief brand officer, TrueCar. "We're excited to continue our partnership with Best Friends and support their mission of bringing about a time when there are no more homeless pets, giving each of them a chance to claim a seat in the family car."
TrueCar and Best Friends Animal Society previously partnered in 2015 to help save healthy, adoptable animals from being euthanized at shelters across the country. According to Best Friends Animal Society, 2 million healthy and adoptable cats and dogs are euthanized in shelters nationwide every year, which is why they are on a mission to save all shelter animals by 2025. With the "On the Road to #SaveThemAll" program," TrueCar is teaming up with the organization again this year to help them get these animals out of the shelters and into their "forever" homes.
"There is nothing more satisfying than seeing a previously homeless pet become part of a loving family," said Eric Rayvid, director of public relations and content marketing, Best Friends Animal Society. "We've put a stake in the ground make sure there are no more homeless pets by 2025 and corporate partners like TrueCar provide much-needed funds to make that happen."
SOURCE TrueCar, Inc
Edited by G. Davila