One of the consumer-facing websites known for offering discounted furniture, rugs, bedding, electronics, clothing and jewelry is getting into the car business.
Overstock.com recently announced the launch of the beta version of a new online vehicle-buying platform, Cars by Overstock, promising that the full-service platform will be able to help customers navigate every aspect of the vehicle-buying process, including research, purchasing, financing and protection plans.
Financing and insurance options are available through Ally Financial and CarCheq.
Data and editorial content for in-depth automotive research comes from a partnership with TEN: The Enthusiast Network’s award-winning automotive brand MOTOR TREND.
Customers will be able to search Cars by Overstock’s database of nearly 4 million new, used, and certified pre-owned vehicles from thousands of dealers across the U.S. before negotiating directly with the dealer, in some cases in complete anonymity.
Another beneficial feature of the platform lets customers easily browse and purchase high-quality vehicle protection plans for qualified new or used vehicles from trusted warranty providers, including plans for their current vehicles.
In addition, the Cars by Overstock platform can provide financing and refinancing tools so that customers can find competitive financing options for almost every budget and credit situation. The platform will also include comprehensive insurance offerings in the near future.
“We designed Cars by Overstock to provide the most full-service online car-buying experience available,” said Patrick Byrne, Overstock’s chief executive officer and founder. “Our process enables a consumer to conduct superb research efficiently, enter into negotiations, purchase warranty plans, and obtain financing.
Edited by G. Davila