Set to begin operations this September, Alpha1 Rides is the latest to offer Nigerians a convenient option to hail a ride and move from one destination to another with fewer hassles.
Although the details about the company are not public as of yet, what is evident is that the owners intend to make an impact on the market, by meeting users frustrations with the services provided by current industry players, with quality service and technology.
According to Ejoke Okpan, Alpha1 Rides customer relations manager, the platform's goal is to be the ride-hailing company of choice using up-to-date technology to offer quality service to meet customers’ needs.
"Alpha 1 Rides promises to provide timely and comfortable rides to all customers and move goods to wherever they are needed in the Lagos metropolis and beyond. What is special about [Alpha1] is the personal service we render to every customer, whom we treat as kings,” said Okpan.
Alpha1 offers city rides, airport pick up, limo service as well as bus rides for groups on designated routes to and fro their work places. The other services are, Alpha1 deliveries and school runs, all of which are technology-backed as well. He identified prospective customers as “Providers and Riders” and invited intending users to simply download the Alpha1 App and give them a try.
Lagos' already saturated cab-hailing industry has had its share of recent negative incidents, making it fertile ground for a new, more convenient option for the public. The big question though is, what is the company going to do differently?
Time will tell.