PushAuto, a start-up out of Los Angeles markets itself as the #2 way to purchase or lease a car. The company has just released the beta version of a brand new car buying experience, claiming to be the first 100% free platform which connects car shoppers with California's top auto dealers to deliver a fully digital concierge experience without requiring the user to enlist the help (or expense) of an auto broker.
Users receive up to five no haggle offers from surrounding dealers, after which, deals can either be accepted or declined – there is no need to go back and forth with negotiations. Required documents are then uploaded by the buyer, who selects whether he/she wants to pick up the car free of additional charges, or to have it delivered (often free depending on location).
The digital tool was designed to allow shoppers to build the car they want, choose their desired deal type (cash, finance, or lease), and pre-qualify with a soft credit pull which won't impact their credit. All dealers share one credit file so there is no need to fill out a new credit app every time a user wants to shop another dealer.
Co-Founder and CEO Josh Paul stated, "We wanted to find a way to empower those shoppers who would prefer to do their car shopping from the convenience of wherever they'd like to be - a way to purchase or lease a new car like they'd order a pizza."
Paul stated that the company felt that the old-school price promise method of printing out a coupon and then taking it to the store to purchase a car lacked a certain ease of use which modern shoppers have come to expect in all other facets of their retailing experience. "When you can lease a brand new economy car for little more than a cell phone payment, why wouldn't you want to complete that whole process online and then just have the car delivered?"
The PushAuto platform enables users to select, qualify and purchase or lease from anywhere. PushAuto claims to be the first to provide a multi offer online process for new vehicles.
During the beta period, PushAuto is only available to consumers in Southern California but the company has plans to expand into additional areas of California in the near future.
Edited by G. Davila