Recently Lyft partnered with Taco Bell for a late night munchies pit stops, enabling riders to add a stop at the fast food restaurant during their ride.
The Lyft and Taco Bell collaboration had been in the works for over a year. The two brands had realized that many riders were already asking for the Taco Bell pit stop, and they figured that there were other customers who probably thought the same but never asked. So, the feature was added to Lyft. The second test run was just concluded in the Newport Beach area of Southern California.
But, it seems that "Taco Mode" is annoying many drivers. According to Nicholas Upton at food delivery blog Food on Demand drivers have begun posting their grievances about the feature on Uberpeople.net, under the title "Taco Hell" where they write such things as:
"I for one will not be opting into Lyft's Taco Hell drive thru service. If you willingly sign up for the beta of Taco Hell Mode you are asking for a cheesy, beefy, and greasy backseat," wrote a San Diego, CA driver.
"Vomit bags & plastic seat covers for all seats in vehicle. The drunk-circuit shift suddenly became a three-ring circus," said a San Francisco, CA driver.
“Lyft has lost their freakin’ minds,” stated a Raleigh, NC driver.
In addition to the cars smelling of corn chips, the back seats also end up being covered with them, and added to all this, drivers end up earning less money while sitting in a drive-thru. "Sitting in the drive-thru means longer times being paid the per-minute rate," writes Upton. "Drivers earn 9 to 10 cents per minute and 85 cents per mile in the region."
Although the overall feedback from drivers has been less than stellar, Lyft is planning to roll out the feature throughout the U.S.