AdTech startup, Wrappli, is set to launch a mobile outdoor advertising tech platform enabling clients to leverage car owners in locations of strategic importance, by wrapping privately owned vehicles in marketing graphics and tracking their travel using a patented beacon technology that connects to a mobile app held by drivers.
Wrappli's launch was made possible after a funding boost from Sydney Angels and a syndicate of other investors allowed the company to finalise the technology.Now advertisers get real-time visibility on the location of their ads, as drivers track the passive income they earn by basically just driving around (up to AUS$600 per mo.).
Suraj Vaghjiani, CEO and Co-Founder of Wrappli told Mumbrella that the idea behind Wrappli was conceived during a conversation at a startup event, discussing the general discontent about the high costs of owning a car in Australia.
Vaghjiani said that he and Wrappli's co-foounder Fiona Aron, wanted to find a way for drivers to mitigate vehicle costs, without changing the way they were driving. “Because we both have a background in media and advertising, we wondered whether there was an advertising solution to this problem.
“After a few more brainstorming sessions, the concept behind Wrappli slowly emerged, so we threw $180 into Facebook advertising to see if there was any interest in our idea – and we got over 1,000 expressions of interest almost overnight from drivers! We were totally blown away by the response,” continued Suraj Vaghjiani.
“Knowing the idea was a popular one, we then set about ensuring our business model was solid and would hold up to scrutiny from potential investors, as we knew we needed additional funds to build on our original technology. That’s when we turned to Sydney Angels, who embraced it immediately.
“After assisting us to finalise the original tech, the funding from Sydney Angels will now also allow us to validate and test the business model even further, so we can fully understand how to deliver results for advertisers. This in turn will allow us to expand into other major cities in Australia in the second half of 2017,” concluded Suraj Vaghjiani.