In building on the brand promise to provide customers with a better experience, Hyundai has introduced Shopper Assurance, an industry-first US-wide program that streamlines and modernizes the car buying experience.
Today, a majority of car buyers are frustrated with the automotive retail experience and are looking for new ways to shop for and buy a new car. Shopper Assurance focuses on four elements that make the often arduous process of purchasing a car easier, faster and worry-free.
"We've listened to our customers, and they want convenience and simplicity when it comes to buying a car. Shopper Assurance is going to give our dealers the tools we need to exceed the expectations of today's shopper," said Andrew DiFeo, chairman, Hyundai National Dealer Council and dealer principal, Hyundai of St. Augustine. "With a strong lineup of new cars and CUVs, we expect that Shopper Assurance will give us a competitive advantage and help turn prospects into buyers. We are creating a modern purchasing process where transparency and convenience are paramount."
Shopper Assurance is available for any new model in the Hyundai lineup and will initially launch in dealerships in four markets: Miami, Orlando, Dallas and Houston. It will be live nationwide by early 2018.