Taxi-hailing service Maramoja began as a sort-of African Uber, but it has taken a different spin on the concept since then.
However, Uber, with its billions of dollars in venture capital, has eventually made its way to Africa after al, which consequently prompted Maramoja to rethink its model somewhat.
Eisen said that Maramoja does not treat its driveres like commodities, instead, the ride-hailing company views its drivers as people and as individuals with relationships and clients.
To hail a ride with Maramoja, the customer uses their mobile phone, and just like any other similar service, after a few minutes a trusted driver - recommended to passengers via friends, friends of friends and their broader network - shows up to pick them up. The ride can be paid for either with cash or by credit card.
Soon, Maramoja will be launching a feature which will allow passengers to report accidents, attacks or other emergencies.
Maramoja has signed contracts with 24 countries throughout Africa to bring its trust-based taxi app franchise to those markets. Down the road, Maramoja sees itself expanding into additional markets.
“Any sector where you’re exposing your home, health, assets or business to any sort of risk, there’s a better way than what any kind of other company has put out,” Eisen said.
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