Ride sharing company Uber recently unveiled its all-new mobile Web-based version, focused on the Indian market. The company also introduced new app features that are in their pilot run, including offline search, request for a guest, and call to ride.
The new m.uber.com mobile website has rolled out for users and essentially offers a new way to book an Uber. The company is targeting basic smartphone users with its mobile Web-based version. Uber claims that the experience of the booking a cab from an app or from the new Web-based version is "almost identical."
Uber's Call to ride will allow riders to book a cab via a phone call. The company is currently piloting a phone number that riders can call to book an Uber across popular zones in a city.
Uber is currently piloting the feature in Pune. With the new Call to ride, the company is targeting riders who use feature phones and have a limited network. For booking an Uber via Call to ride feature riders will have to call one single nationwide phone number and enter a numeric code displayed on signage to help Uber identify their location. Once the ride is confirmed, the rider will also receive a text message with information on the car and driver partner. Those taking Uber via Call to ride will have to pay in cash at the end of the ride.
Read more here