T2, an artificial intelligence platform that uses car buyer pattern and prediction data to help dealers retain customers and sell more cars, recently announced it has officially launched nationwide. The T2 platform leverages sales and service data to tell dealers exactly where customers will be in 90 days and who they should call, email, market, and sell to, to capture and retain increased sales opportunities.
“We’ve spent the past three years perfecting our AI platform with over 20 million records and nearly 1 billion data points,” said Jim Roach, CEO of T2. “This has given us deep insight into truly helping dealers which is our only goal. The best way to keep your employees happy and sell more cars is to keep your people engaged with real prospects and T2 does just that. We are not a company that uses the words ‘artificial intelligence’ lightly. This is the very core of our business and we understand it better than anyone.”
Roach, a former car dealer partner, is also a technology pioneer, having spent the past 25 years building technologies that power such companies as Stone Eagle, an F&I solutions provider for dealers and AutoAlert, one of the first companies in the auto industry to mine data and alert dealers about who to target; and now T2 which he founded three years ago with one premise in mind – using artificial intelligence to help dealers sell more cars.
One of T2s early pilot dealers is Atlantic Auto Group, the 8th largest dealer group in the country, which has seen substantial successes on the T2 platform.
“We have always prided ourselves on the high quality people and processes we have at Atlantic – it’s what we’re built on,” said Michael Brown, Operating Partner of Atlantic. “T2’s artificial intelligence is like adding accelerant to a fire. Our high quality staff is now able to deepen its focus on real customers in our database who may have defected.”
Brown continued, “Certainly we want to capture as much market share as we can, but we start everyday with how we deliver exceptional sales and service follow up to our customer base and T2 has given us the specific and actionable information we need to time our engagement precisely.”
Roach says that T2’s algorithms and data calculations are designed to focus marketing efforts and reduce spending on direct mail, email, call centers, equity campaigns and other “carpet bombing” of a dealer’s customer base.
“Unlike other vendors, we don’t use our technology to make dealers reliant upon us, or to get between the dealer and the customer. These are the dealer’s customers and the dealer is the one who should own the future engagement and sales process.”
In a recent analysis of the impact of T2’s AI predictions in CJDR dealers nationally, T2 was able to identify a precise sample of less than 500 customer records, create voice contacts with an average of 56% and push 75 to 100 appointments into a dealership in a one week time frame. Sales results increased customer retention by over 40% according to the company’s data scientist, Dr. Oliver Rice.
Ken Potter, President of T2 and automotive industry veteran who has worked with other advanced technology companies, says T2 has extensively tested its platform and piloted with over 200 high profile dealers – with great results – and its national launch comes at the perfect time.
“The data we see is very powerful,” said Potter. “On average, a dealer will retain – at best – 20% of their in-market customers and we have been able to double that number in many cases. Engaging and selling to your customers at the precise time is key. I look forward to where the industry is headed with data and AI, and I also look forward to ensuring dealers have the advantage when it comes to AI. Our company is built by dealers, by dealer people, and only with dealers in mind.”