Home » US: Kia Looks to Drive Mobile Car Shopping with New Chatbot
US: Kia Looks to Drive Mobile Car Shopping with New Chatbot
Kia Motors America introduced a Facebook Messenger chatbot named "Kian" to help car buyers find answers to hundreds of questions. The mobile-first bot will also be available on Kia.com, the company said in a press release.
Kian, created by CarLabs and agency Ansible, lets shoppers research prices, estimate payments, see special offers, view photos and videos, compare features with competitors, search vehicle inventory and find nearby dealers.
The bot responds to commands like "Show me an SUV that gets at least 25 miles per gallon in the city" or "What's the starting price of the Forte?" Kian also helps shoppers find a matching car by answering a series of questions in the Messenger app. If Kian can't find the answer, it can hand over the conversation to a live representative.
Kia is leveraging Messenger's 1.3 billion-strong user base to create a useful mobile feature for car shoppers. What's unique about this move is that the chatbot incorporates information about Kia's competitors as well, whereas many recently launched bots stick with the one brand.