The Fair mobile app, launched about two months ago in the Los Angeles area and slated to expand to select U.S. markets in 2018, allows used-car buyers to shop, get approval, pay for a vehicle and then order a ready-to-pick-up model in as few as five minutes.
"We did a ton of surveys to find out where the pain points are,” Fair co-founder Georg Bauer tells WardsAuto during an interview. That research confirmed vehicle buyers consider it "really unpleasant to spend two or three hours at a dealership, being in the corner office with the F&I manager and having to deal with tons of paperwork, 15 signatures and 25 pages which the consumer doesn’t really understand.”
Bauer says ongoing studies by Fair researchers show an overwhelming 84% of automotive consumers dislike the traditional dealership approach to selling cars.
Consumers, he says, have told him "getting a car should be as easy as streaming a movie on Netflix – why not?”
Analysts call that a "car-as-a-service” business model, while Bauer, also Fair’s president, describes it as the long-awaited "disruptive change” needed by the auto industry to conform to the emergent digital marketplace and better meet consumers’ needs.
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