Cape Town smart mobility startup GoMetro claims it has the solution to tackling traffic in one of Africa’s most congested cities. The company plans to begin trialling a door-to-door ride-sharing service in the city in February, CEO Justin Coetzee revealed today.
Speaking at the launch in the city of the Craft and Design Institute’s new R12.8-million grants fund for craft and design firms, Coetzee said more details of the first 100-person trial would be announced in February.
He said the startup plans to run the trial for its “pop-up service” with a corporate and added the service would allow users to opt for any kind of transport service — including ride sharing, cabs, minibus taxis, buses and trains.
He said the data analytics startup has already been trialing the new service with its staff members over the past few months.
“We’ve been testing it (the new flexi-offering) internally. So, we’ve got 15 people at our office in Durbanville (Cape Town) and nobody drives to work, everybody gets flexed (using a flexi-ride) to the office in shared cabs. We compete kilometre for kilometre with minibus (taxis). So we’re as cheap as a minibus taxi service, but it’s a door-to-door service,” said Coetzee.
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