Housing will feature select new projects on its online platform and make use of PropTiger's offline services to seal transactions with customers as part of this arrangement.
The commercial structure of the partnership is based on a revenue-share mechanism," said Housing CEO Jason Kothari.
However, Kothari declined to comment on the possibility of a merger with PropTiger, or an investment from its main investor NewsCorp, which holds 30 percent stake in PropTiger.
"PropTiger will provide an upfront marketing fee to promote new projects on the Housing platform, and will also share a part of the transaction fee on successful sale of a property," Kothari said.
The arrangement is reportedly aimed at combining the online reach of Housing with PropTiger's offline services which include services such as site-visits, help with paperwork and price negotiations as well as home-loan offers.
"This is just an experiment," said Dhruv Agarwala, cofounder at PropTiger, adding that it will take another three months to figure out how this partnership pans out.