The feature identifies prospective applicants who have been granted a mortgage in principle by a lender. After taking details on their personal and income circumstances, Trussle aims to provide consumers with a mortgage in principle within five minutes.
Buyers who then send a property enquiry via Zoopla can signal to the agent that they have secured a mortgage in principle.
Mark Goddard, managing director of ZPG Property Services, says it will help agents to prioritise leads and offers, with the aim of improving conversion rates.
“The partnership with Trussle will result in even better quality leads being sent to our agent members, flagging which potential buyers have a mortgage agreed in principle,” he said.
“This has the potential to dramatically speed up the sales process and will allow our members to quickly identify further financial services and other revenue opportunities in a targeted way.”