Zoopla Property Group claims over 40 real estate branches have returned to list with Zoopla and Prime Location in the first half of October alone.
In a statement, ZPG claims the recent returners include agencies: Howard Cundey (Surrey, Sussex and Kent) and Jeffries (Hampshire) along with a number of independent agencies.
Other firms to return to the property giant include multi-branch firms: Taylor Millburn (Essex), JonSimon (Manchester) and Midcalf Nicholls (Stourbridge) "as well as a raft of independent agencies", the portal says.
Zoopla recently reported record levels of appraisal leads for its member agents (up 18% YoY) and says the returns have come at a time when agents are competing hard for inventory.
Mark Goddard, Managing Director, ZPG Property Services said:
“Agents now firmly grasp the ZPG value proposition and cannot afford to be at a competitive disadvantage, using services that simply do not deliver value for their business. We have the most effective marketing platform, the best software solutions and are now generating new revenue streams for our partners through products such as MoveIT.”
A spokesperson for OnTheMarket.com has provided a response in relation to Zoopla's statement:
"While we are naturally disappointed that any individual firm chooses to withdraw its support from OnTheMarket.com, two inconvenient facts remain for Zoopla Property Group.
"Firstly, according to its trading updates, Zoopla's latest UK agency partner figure of 13,275, announced on August 31 2016, remains 19% down compared to the figure of 16,373, announced on September 30 2014, which was prior to the launch of OnTheMarket.com.
"Secondly, OnTheMarket.com continues to grow and the number of agent branches listing on the website at the end of September 2016 had increased by 16% year-on-year."
This article has since been amended to include a response from OTM.