Builders who participate in Zillow Group's Promoted Communities program, the exclusive advertising platform for builders on Zillow and Trulia, will now have the ability to display real-time lot availability on search results and maps. In addition, they will have access to Zillow Group's brand new Builder Insights platform, which is currently in beta.
"These new features are game-changing for builders who partner with us," said Lucy Wohltman, Zillow Group vice president of new construction.
"The introduction of lot availability improves not only the consumer search experience on Zillow, but allows builders to showcase their available inventory and significantly increase discoverability of their communities. Coupled with access to more data than ever before from the Builder Insights platform, builders have the tools to make more informed decisions about where and what to build that will be most desirable to home shoppers."