Property consultancy JLL India has just launched a new vertical to make strategic investments in real estate start-ups that are predicted to shake up the industry.
The new vertical - Foyr.com - is a technology platform for visualising real estate spaces. Foyr's patent-pending technology offers developers the ability to market their developments and allows customisation of interiors on the fly, according to the EconomicTimes.
"The purpose of this vertical is to invest in early-stage companies, or startups, which can potentially disrupt the real estate business with brand-new thinking, backed by sound, workable technology,” said Anuj Puri, chairman of JLL India.
According to Puri they have their sights set on lockchain technologies, geographic information systems, visualisation and augmented reality, artificial intelligence, sustainable energy, smart commercial buildings, smart city tech applications and much more.
JLL is a new company so this new vertical represents a bold move. An early-stage company needs anything between $100,000 and $2 million to go from proof-of-concept to growth in a period of 12 to 18 months. But JLL is confident that with strategic planning and the finance available their investments will pay off.