Live chat site for real estate agents Yomdel, has backed research that indicates those who use chat sites are more inclined to make a purchase.
Global research firm Forrester released a report earlier this year which signifies 38% of online consumers have made their purchase decision due to a live chat session, according to a press release put out by Yomdel.
The report also indicates that 44% of online consumers believe one of the most important features a website can offer is the ability to allow customers to have their questions answered by a person chatting to them in real time.
The research further states that 57% of online consumers say they are very likely to abandon a purchase if their questions aren't answered quickly.
Yomdel is a leading UK live chat site for estate agents and has welcomed this research, saying the number of agents signing up to their service has more than doubled year on year, as more and more businesses embrace live chat.
Simon Bradbury, Director of Thomas Morris Sales and Lettings, says using Yomdel has been a positive experience for his company.
“Since we introduced live chat on our website, we have seen an increase in new business, happier customers, as well as direct savings on our marketing spend. We are also seeing a sharp uplift in valuation enquires ( and consequent instructions, directly from visitors to our website.
“We have also secured mortgage leads, although few consumers contact us about finance. Our web chat operators have had conversations with first time buyers and have been able to find out if they have a mortgage in place.
Andy Soloman, Founder and CEO of Yomdel, says the company's business model is proving to be popular.
“Estate and letting agents are starting to recognise the benefits of live chat and during the last 12 months we have seen a steep rise in agent demand for online chat services.
“Live chat enables agents to build a deeper relationship with their clients and helps them to develop loyalty," he said.
"What is great about live chat is that it gives consumers the freedom to talk to agents on their own terms. Web visitors can engage with agents, day or night, whether they are either on the move, or relaxing in their homes."
In Septemer, Yomdel was shortlisted for a prestigious tech award with the annual The Negotiator Awards.