Premier Agent Direct allows users to promote their listings and connect with other users. Zillow Group aims to capitalise on their 73 million visitors by allowing real estate agents or teams to expand the targeted audience they advertise to using a simple, easy platform.
"We have worked incredibly hard this year to create new opportunities for agents to connect with buyers and sellers so they can scale their businesses with greater ease - the new products are the results of those efforts," said Greg Schwartz, Zillow Group chief business officer.
“Through this new publishing platform, we have created a way to significantly increase the agent's reach to consumers who are in a transaction mindset. With Precision Targeting, we know these people are using Zillow and Trulia, and now there's a new opportunity to connect with them on Facebook. Coupled with the launch of Seller Boost, these products will help agents connect more effectively and easily with interested buyers and sellers through our growing platform."