A press release from Zoopla stated:
New research released today, conducted by Harris Interactive on behalf of ZPG, reveals Zoopla’s total brand awareness is at an all time high and the gap over Rightmove has widened.
The research, questioning over 1,100 adults across the UK during the week commencing 26th September, shows that on prompted brand awareness, where consumers are asked if they recognise certain brands, Zoopla has widened the gap further in terms of total awareness. Having overtaken Rightmove in May of this year, Zoopla now stands at 90% versus 81% for Rightmove, down from 83% in May this year with Onthemarket growing just 1% pt since May at 22%.
In terms of spontaneous brand awareness, where consumers are asked which property websites they can name, Zoopla again widened the gap at 47% versus 39% for Rightmove and 3% (down from 4% in May) for Onthemarket.
Gareth Helm, Group Chief Marketing Officer for ZPG said:
“I am pleased to see that since May we have again increased awareness for Zoopla and widened the gap over our competitors. Our ongoing investment in brand resulting in consumers increasingly recognising that we are the most useful resource when finding, moving or managing their home creates clear value and exposure for our partners which ultimately helps us to help them win more business.”