Chinese users account for one out of every 10 visitors to Sotheby’s and now they can capitalise on these numbers by displaying listings from 65 countries and territories on Juwai. The main focus will be attracting Chinese buyers to properties in Canada, with the country ranking third in buyer location preferences behind Australia and the United States.
"As a real estate brokerage with a truly international sales network and marketing platform, we are always looking for opportunities and strategic partnerships that allow us to showcase our properties worldwide," says Brad Henderson, President and CEO of Sotheby's International Realty Canada.
"The reality is that global exposure is now paramount for Canadian real estate: it is what attracts the most qualified buyers, and the highest price for our clients' homes. China is an important market for us, and we are proud to now be the only global luxury real estate brokerage to be able to reach Chinese purchasers who we know are interested in living, working, retiring and investing in Canada."
"Having Juwai.com's team respond to leads in timely fashion overcomes the cultural and time-zone challenges of working with overseas buyers," Henderson explains.
"That's a significant competitive advantage for our clients."