Indian classifieds site OLX has announced the launch of a new TV campaign to further highlight changes to the company's new mobile app.
The online marketplace, which is present in over 40 countries, lists cars, bikes, mobile phones and other household items and rolled out its new app on September 27th.
The four core pillars of the new app are aimed to make online transactions simpler, while increasing users' privacy. The brand hopes the two TV commercials will highlight these changes.
"The new marketing campaign is a reflection of our commitment to make classifieds friction-free, fruitful, and more enjoyable," said OLX CEO, Amarjit Singh Batra.
"As a pioneer brand, we think consumer-first, and we will continue to make products and communication changes to cater to the changing consumer needs."
The app is expected to bring about a new wave of expansion for the brand as it will facilitate the growth for under-penetrated categories.
"Our task was to bring out the features of the new OLX App in a contemporary and aspirational manner, and drive greater brand to connect with the youth.
"Whether it is finding cool items near you or chatting with registered users on the platform, the films captures the simplicity, seamlessness, and the joy of transacting on the new app."
The advertisements will be run on television, radio, outdoors, and digital and social media. Both the ads are being released in seven languages - Tamil, Telugu, Malayalam, Bengali, Marathi, Kannada and Hinglish.