15 More British Agencies Join Boomin Ahead of Delayed Portal Launch

January 11, 2021
Share this Post: 

Soon-to-launch UK property portal Boomin has announced another 15 agent sign-ups ahead of its highly anticipated debut. The company set up last year by the brothers behind legendary agency disruptor Purplebricks has been generating many positive headlines and has won over some fierce Purplebricks critics within the British agency industry with sign-up announcements having become semi-regular throughout the latter half of 2020.

The launch of the user-facing property portal however was delayed last month until early 2021. While concerns around pressure on staff over the holiday period were cited by management, it was speculated in certain corners of the UK property press that the delay might have had more to do with a lack of real momentum and agent sign-ups.

One estimate put the number of agencies now signed up to take advantage of the no obligations, free-listing period of 12 months being offered by the portal at between 2,000 and 3,000. Although a figure in the thousands puts the nascent portal above many challenger portals, the chasing pack is still a long way behind the 'duopoly' of Rightmove (19,809 according to its end of year 2019 report) and Zoopla (over 18,000 according to a statement released in December).

January 11, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Yandex Bleak Houses
Yandex Reaches Settlement with Russian Classifieds Companies Over Competition Law Dispute

Russian search giant and online classifieds operator Yandex has reached a settlement with the country's Federal Antimonopoly Service (FAS) putting...

Read More
Otm British Street
OnTheMarket Performing 'Ahead of Expectations' as it Rapidly Approaches Breakeven

The majority agent-owned British portal OnTheMarket has released a trading update to the London Stock Exchange in which shareholders were...

Read More
Homesearch Searching For Home Pic
British PropTech Homesearch Gets Funding From Original Zoopla Backer Octopus Ventures

Property data prospecting system and one-time challenger portal operator Homesearch has secured £5 million in funding from Octopus Ventures. Founded...

Read More
Habi Aerial Backgorund Df
Mexican iBuyer Habi Acquires Portal Propiedades.com and Tu Cantón

Colombian based iBuyer Habi has announced that it has acquired OKOL, the parent company of Mexican end-to-end brokerage and marketplace...

Read More

Popular News