The number of people deliberately seeking out live chat on estate agency websites to speak with advisors in real-time has grown by a third over the past year, according to new research from leading UK live chat service Yomdel.
The company conducted research that indicates that 21% of website visitors chatting on estate agency websites are deliberately starting a chat, versus just 16% a year ago.
Live chat is rapidly increasing in popularity, with 65% of people saying it is their preferred communication channel online, a figure that is rising by 9% per year* (*Source: Forrester 2016).
The statistics also show that website visitors typically spend less than 30 seconds on an estate agency website before requesting a chat. More than 35% of resulting live chats result in solid leads for agents. On average, visitors converting to a lead chat take 12.25 minutes, whilst non-lead chats take 7.8 mins.
Andy Soloman, Founder and CEO of Yomdel said the chat service assists relationship between a consumer and estate agent.
“Our research shows that consumers are embracing live chat and it effectively doubles online lead conversions. In some cases, it can be much higher. People using live chat are often those not ready to commit to a phone call, but who will chat online and once they have their questions answered and feel confident that the agent will commit to finding out more.
“We know that live chat gives consumers a great experience, achieving 92% customer satisfaction overall and a 99% satisfaction level from leads and this is something that agents should not ignore, especially given 50% of all chats take place outside business hours.”