Australian property business Domain Group has set a new record by reaching an audience of of 4 .69 million in October, according to the latest Nielsen stats.
The stats indicate that the Domain Group brands reached a combined 4.69 million Australians in October 2016, an increase of 4.5 per cent on the previous month, while the combined audience reach of both Domain and Allhomes sites totaled 4.55 million Australians in October 2016, an increase of 6.3 per cent.
This means that Domain is closing the gap on its rival, the NewsCorp-owned REA Group, whose site realestate.com.au reached an audience of 5.93 million people, up 4.2 per cent for the month according to Nielsen's stats.
Domain claims figures for its mobile app also reached a record usage of 1.14 million Australians.
Antony Catalano, Domain Group CEO, said the current statistics prove the brand is a one of Australia’s major digital players.
“A total of 4.69 million Australians engaged with the Domain brands in October making us one of the biggest digital brands in the country,” Catalano said. “The Domain team is abuzz knowing this is possibly one of the best turnaround stories in Australian media in only three years.
“Our strategy has allowed us to reach and convert a whole new generation who put mobile and social at the centre of their media consumption. We are not only leading the country in social media for property, but we are world leaders in mobile and social execution for property seekers.
“We are one of four brands that attract some of the most educated and influential readers in Australia - the Sydney Morning Herald, The Age and The Australian Financial Review."