Corcoran specialise in marketing new residential developments in New York and South Florida and the new deal with Juwai is said to help its agents garner exposure for their listings in the Chinese market.
As part of the deal, Juwai will help Corcoran build out its official WeChat channel, allowing the company to easily chat with prospective homebuyers in China, as well as translate its listings and send a representative to train its agents in best practices in the Chinese market.
Corcoran CEO Pam Liebman said:
“China is a very important market we want to serve properly and with the respect and attention it deserves. China’s not a hit-and-run. There are people who will visit once and think they’re building a business there, but they’re not.”