[caption id="attachment_22205" align="aligncenter" width="283"] AIM Group's new blog will keep an eye on Facebook's classifieds' content.[/caption]
The founder of leading classifieds consultancy AIM Group has launched a 'Facebook Watch' blog to monitor the social media giant's classifieds arm, which he says could pose a major threat to online classifieds companies.
In a post to its subscribers AIM, who also publishes the Classified Intelligence Report, says the "Facebook Watch” blog will monitor both the Marketplace and Facebook Jobs sites.
“Facebook Watch, will track the growth of Facebook Marketplace as it expands from four countries into others, and Facebook Jobs, as the company tests a new way for users to find jobs and employers to find job-seekers," the post said.
Facebook recently launched its Marketplace and Facebook Jobs classifieds products, a move which AIM's founder Peter M. Zollman believes has made the online classifieds industry nervous.
“Facebook may profoundly affect the classified advertising industry worldwide, and has already had a significant impact on the stock of Schibsted, one of the ‘Big 6’ classified companies,” Zollman said.
“We’ve been covering Facebook classifieds for more than two years, and decided to pull all of our coverage together in one place for the entire classified advertising industry,” he commented.
Both Brian Blum and Patrick Peterson of the AIM Group will write the content for Facebook Watch, which is available to all readers on AIMGroup.com