A new property portal which will soon launch in the UK, claims it will offer agents “many advantages over the major players currently within this marketplace.”
Yellf - short for Yellowfish Property - will launch in April and has already started recruiting estate and letting agency members while pledging an "unrivalled package of support to assist agents in maximising their business".
According to Estate Agent Today, the portal says it has an advantage over other major players because it “understands and places the needs of estate and letting agents firmly at its heart”.
Like Rightmove and Zoopla, Yellf says it will attract customers by offering price index data, local statistics, crime and transport information in addition to property listings.
“This means that a potential buyer is educated and primed with relevant information which will greatly benefit the estate or letting agent as an informed customer makes for a better qualified lead and saving both the agent and the consumer time and money” says the site.