Online real estate marketplace Zillow says its iMessage mobile app upgrade targets social media- savvy millenials who love home shopping.
The new iMessage app allows users to quickly access and share photo properties via IOS iMessage. Users can gain information about a home's key features through text messages with friends - a function they can now perform without leaving the message screen.
Zillow says that its Group Report on Consumer Housing Trends found that 86% of people co-shopped for houses with a spouse or partner, and 13 percent with a friend or other family member.
This research was taken into consideration when designing the new iMessage function, says Jeremy Wacksman, Zillow chief marketing officer.
"Millennials, the largest segment of home shoppers today, bring a deeply social approach to finding a new home, unlike anything we've seen with the other generations," Wacksman said.
"They bring all the available tools into the process, including their smartphones, social media and their personal network. This new iMessage feature brings Zillow's visual search experience alive in a text, giving home shoppers a faster, more delightful way to share the homes they love with family and friends."
With the iMessage App, home shoppers on Zillow can:
• Immediately access and browse through Recently Viewed and Saved Homes tabs quickly and easily while on the go
• Instantly share property photos of for sale and for rent homes, home facts, sales history and Zestimate details with friends and family
• Share, confer, and coordinate the home search process all without leaving the text conversation
The new iMessage feature was created during Zillow's November Hack and Innovation Week events, a forum for Zillow employees to dedicate their time to dream up and innovate special projects of their choice.