Zoopla Property Group has claimed that over 100 estate agency branches have returned to advertise on its Zoopla and Prime Locations websites since October 2016, returning from rival portal OnTheMarket.
ZPG claims this now brings the total number of branches that have returned to its sites to 700, since portal OTM first entered the market in 2015.
Recent returners, as stated in a press release by ZPG, include a number of key multi-branch agents from across the UK including: Bacon & Co, (West Sussex), Jeanes Holland Burnell (mid-Somerset), Belvoir (Central London), Porter Glenny (Barking), Dixon & Co. (Stafford), Reid & Roberts (North Wales), Roberts & Co. (South East Wales), Sheens (Essex), Hodders (Surrey), Corrie & Co. (Cumbria) and Loveitts (Midlands).
Zoopla also claims that the number of total property listings advertised on its website have increased by 10 per cent compared to one year ago.
An agent that recently returned to Zoopla, Ian Odam, director of Jeanes Holland Burnell said:
"In January 2015, we decided to join OTM after leaving ZPG. After two years of supporting the OTM project, we felt unable to sustain the membership with them any longer as we believed we were missing out by not listing our stock with ZPG.
"In December 2016, we re-listed with ZPG and such has been the response, our offices have received as many leads in the first few weeks, than we received in the previous 6 months with OTM, and on par with the number we receive from Rightmove. In this short time of being back with ZPG, we have also received and won valuation leads from them that we wouldn't have ever received, had we not been listing with them."
ZPG's managing director of property services, Mark Goodard commented:
“Our aim is to support our partners and offer the best value and results. Feedback from returning branches has been overwhelmingly positive and we are delighted that agents understand our value proposition and the advantage we bring them via our market-leading marketing platforms and software solutions.”
A spokesman from On The Market responded to Zoopla's claims, noting that the fact 100 new offices had returned to Zoopla since October was 'hardly spectacular'.
“While we are naturally disappointed that any individual firm chooses to withdraw its support from OnTheMarket, the fact that Zoopla Property Group attracted a total of 100 new offices over the past three months is hardly spectacular," the spokesperson said.
"It represents between one per cent and two per cent of our total UK agent numbers. OnTheMarket continues to grow both its agent office numbers and its consumer traffic year-on-year. The overwhelming majority of our members remain strongly supportive of our shared goal of building over time a market-leading alternative portal in the interests of consumers and agents alike."